AI is not just a buzzword or a futuristic concept — It is here and now, and it is impacting every aspect of our lives, including fashion.
AI is being used to create new designs, personalized recommendations, optimize production, and enhance customer experience.
AI is also empowering women to explore their own style preferences, discover new trends, and access a wider range of options.
AI Virtual Influencers Increase Brand Engagement
AI is creating new opportunities for influencers to engage with their followers and monetize their content.
For example, Lil Miquela, a virtual influencer with over 3 million Instagram followers, is an AI-generated character that collaborates with brands like Prada, Calvin Klein, and Supreme.
Social Commerce Powered by AI for Monetization
21 Buttons, a social commerce app, uses AI to identify the products featured in influencers’ posts, and allows users to buy them directly from the app.
The social shopping app lets fashion influencers share their fashion choices and monetize their following.
21 Buttons is truly a cutting-edge social fashion shopping network. It allows you to share your wardrobe with friends and fans, and allows you to purchase things you like with just one click.
Addictive.
See the go.to.outfits profile on 21buttons pictured in the image above.
AI Fashion Design for Virtual Reality
The Fabricant, a digital fashion house, uses AI to create realistic 3D garments that can be customized and worn in virtual reality.
I have only briefly visited the metaverse, a few years back while shopping for virtual real estate. I must say, I did feel a bit under dressed when I entered the virtual night club.
Maybe next time, I won’t be so unprepared.
AI Tools Help Women Find Right Sizes and Styles
AI is helping designers to create more innovative, diverse, and sustainable collections. For example, Stitch Fix, an online personal styling service, uses AI to analyze customer data and feedback, and generate new styles that match their preferences.
The trend towards AI recommendation has also been picked up by Amazon with their feature called StyleSnap. It allows users to upload a photo of an outfit they like, and get similar suggestions from Amazon’s catalog.
Zalando, a European online fashion platform, has developed a tool called Size Advisor, which uses AI to predict the optimal size for each customer based on their body measurements and previous purchases.
These are just a few of the new ways the fashion industry is using AI to help women look and feel better with fashion.
Use AI to Create Women’s Fashion That Doesn’t Exist
If that isn’t enough, try buying this…
The outfit above (woman in tight dress cyberpunk style) was created using AI with Bing’s Image Creator.
Follow my posts on LinkedIN
